• UX Design
  • Creative Direction
  • API & Integration
  • DataBase / Analytics 

Citroën Car Configurator

Design and development of the configurator for the latest Citroën C3

Citroën is a constant innovator and news maker. From small hatches to SUV’s and family vehicles, they have a wide range of vehicles available in New Zealand. The newest to the family is the Citroën C3 - introduced to the New Zealand market with a custom car configurator built by the team at Nero Motion. 

What we did

Citroën pushed boundaries with the new C3 by creating a vehicle with custom design features never seen before. This prompted Citroën New Zealand to look for a unique way for people to engage with their brand and the C3.

We created the configurator with an emphasis on style, impact and ease of use. Wanting the user to experience true ownership of their vehicle, the configurator has the ability to customise the vehicle angle, body and roof colours, tyres, and interior finish. At the end of the journey the user then has the option to share their design, book a test drive, find a dealer and download a brochure.

Technology driving the configurator

Behind our beautiful design is the technology to ensure a smooth performance:

  • A rich HTML5-based front-end enabling users to build their own fully customised vehicle.
  • Ability to generate the customised vehicle configurations and input the images into a personalised PDF specifications brochure that is downloaded by the user.
  • Custom admin area for back-end reporting and analytics.

Getting the user experience mobile

It was integral that the configurator worked flawlessly on mobile so that it wasn’t exclusive to only desktop users. We achieved this by creating an interface that allowed the mobile user to have access to all configuration components. This ensured that viewing the site on any device would yield the same experience. Having a fully responsive configurator meant that Citroën New Zealand was able to reach their entire audience.