- Visual Design
- Creative Direction
Re-visualising an award winning IT brand across digital platforms
Origin is New Zealand's leading mid-market IT services and support company. From day-to-day IT support through to strategic and security services, they support the success of their clients by ensuring users of technology have everything they need to help their company achieve its goals. Origin needed a digital refresh that would reflect their expertise and demonstrate their top position in the industry.
What we did
Origin IT needed a new website that was professional, educational and more in line with the services they offer. In response to this, we delivered an outcome that exceeded their needs. To combat their text heavy pages, a unique layout was created to make reading effortless and easy for the user to navigate sections most relevant to them.
The design aims to inspire it's time-poor readers, landing them at the content of greatest relevance as soon as possible. It’s contemporary and utilises Origin’s brand colours subtly in order to allow the content to be the main feature. With these website changes, Origin saw their daily page views increase by 34.5% and their bounce rate drop from 70.5% to 49.1%.
- Year 2017
- Platform Silverstripe
- Website originit.co.nz
Getting it mobile
Origin’s site needed to look bold and dynamic across all devices. We worked in some smart design to ensure the layout, content, and images worked seamlessly across all screen sizes and remained consistent with the look and feel of the desktop site.