Eurowood's website had to cater to very different audiences. Homeowners wanted inspiration, builders and specifiers needed technical information, and installers relied on clear, practical guidance. Bringing everything together in one intuitive experience was a priority.

Behind the scenes, the requirements were just as varied. The national website, standalone branch pages and fabricator sites had to operate from one application, each displaying the right content.

The Training Hub brought a unique technical requirement: tracking video progress without forcing visitors to create an account.

Meanwhile, existing quote integrations with FMI's Customer Portal and Google Sheets had to remain uninterrupted throughout the rebuild.

Using Next.js and Payload CMS, we built a responsive website that brings product discovery, installer training and local enquiries together in one place.

Key features include: 

• Interactive profile and finish selectors helping visitors compare weatherboard styles, colours and finishes, and see how they look on real homes.

• Dedicated content for homeowners, builders, developers, specifiers and trade partners.

• Video Training Hub offering step-by-step installation guidance with progress tracking.

• Interactive cladding system guide showing how Eurowood's cavity clip system fits together.

• “Find an Expert” map connecting customers with local branches and distributors.

• Site-wide “Get a Quote” feature feeding enquiries into FMI's Customer Portal and Google Sheets.

• Projects gallery and brochure library providing real-world inspiration and downloadable product information.

• Multi-domain architecture supporting the main website, branch landing pages and fabricator sites, with independent blog publishing for fabricators.

• FMI Customer Portal integration offering a central source for content while preserving existing enquiry workflows.

Behind the scenes, we also developed a flexible content setup that allowed us to build and test the website before the CMS was ready, keeping development moving without compromising the final integration.