Fairview’s fabricator network was one of the biggest hurdles. While multiple independent websites operated through a single platform, adding new domains required manual server changes. Fabricators also had limited control over their own branding and content.

The website’s content and enquiry systems needed attention, too. News and technical documents sat outside the main site, making information harder to access and maintain. Meanwhile, enquiries from multiple domains had to reach the right fabricator.

Fairview’s extensive product range also required more intuitive navigation, so homeowners, builders and architects could quickly find what they needed.

Using Next.js and Payload CMS, we built a modern, responsive platform connecting Fairview's national website, independent fabricator sites and FMI's Customer Portal.

Key features include: 

• Multi-domain CMS allowing fabricators to customise their websites while maintaining Fairview's brand consistency.

• Intuitive product navigation across Fairview’s range of windows, doors, glass, hardware and finishes.

• Dedicated content helping homeowners, builders, developers and architects find relevant information.

• Interactive 'Find an Expert' map connecting customers with local fabricators.

• Site-wide ‘Get a Quote’ feature automatically routing enquiries to the right fabricator.

• Inspiration gallery and interactive finishes selector helping customers explore projects and customisation options.

• SEO-friendly architecture with redirects and domain-specific sitemaps to help preserve search visibility and support local rankings.