The main challenge was creating a centralised platform that could serve customers across New Zealand while giving each franchisee secure control over their local content. This called for carefully structured permissions to keep each region’s information separate.

Lead management added another layer of complexity. Enquiries had to reach the right team automatically, complete with relevant customer details, while integrating seamlessly with Latitude Homes’ marketing systems.

On the customer side, the goal was a simpler, more intuitive way to explore, compare and shortlist their options.

Based on designs by Contagion, we developed a responsive website using Next.js, powered by a custom multi-tenant Payload CMS.

Key features include: 

• Custom CMS giving franchisees secure, independent control over their regional content and enquiries.
  
  
• Advanced search and filtering for house plans, house and land packages and showhomes, complete with floor plans, brochures and virtual tours.
  
  
• Favourites functionality allowing visitors to save and shortlist homes without creating an account.
  
  
• Interactive map connecting prospective buyers with their nearest regional team.
  
  
• Automated enquiry routing and Mailchimp integration for targeted, region-specific marketing.
  
  
• SEO-friendly architecture and Google Analytics 4 integration to support search visibility and performance tracking.
  
  
• Reliable, consent-aware integrations with automatic retries to prevent third-party failures from disrupting enquiry processing.