Customer data sat across multiple systems that didn’t talk to each other: e-commerce, physical stores and an outdated EDM platform.

That meant there was no unified customer view, which was affecting their ability to target the right people with the right messages. The result: underperforming email marketing campaigns, a lot of manual work involved, and missed revenue opportunities.

We brought everything together in Klaviyo. This created a single source of truth for customer data, unlocking more targeted, automated and effective marketing.

Key components included

• Migration of the full contact database from the legacy EDM platform
• Integration of website tracking and analytics
• Enrichment of customer data with complete order information
• Custom connector to sync in-store purchases with online activity
• Product importer to speed up campaign creation and improve predictions
• VIP authentication flow, allowing customers to access exclusive prices without friction.