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One key structure, multiple websites

Client

Kāinga Ora

Services

Modular CMS
Integration
UX & UI design

Year

2020
overview Kāinga Ora is a Crown agency that provides rental housing for New Zealanders in need, to ‘build better, brighter homes, communities and lives.’

As part of an extensive development project that involved building or refreshing multiple new communities around the country, they needed a flexible solution that allowed them to seamlessly and simply compose unique websites for each development that showcased and promoted the new developments.

The work
Not just us
not just a website

Working in tandem with creative agency Lion’s Share (who developed the brand identities for each suburb) our solution involved a sleek block-based CMS with over 25 distinct components built on SilverStripe, that allowed Kāinga Ora to create multiple unique websites with the same underlying framework.

That was only half the battle: Kāinga Ora had a number of painful, manual processes involved in marketing and selling the homes. We automated these processes with simple bespoke solutions.

Universally integrated booking system
Kāinga Ora wanted to take bookings from potential customers for open homes and appointments. We built a fully custom system that was distinct on the front-end - different developments could manage their own availability - but integrated on the backend, so anyone working for multiple developments wouldn’t face any double-booking issues.
Of course, they can also do anything an out-of-the-box solution would provide: defining the next open slot (e.g. bookings must be made at minimum 24 hours in advance), managing and updating open slots and modifying bookings?
Price List and Promotional Posters
Also crucial to their marketing and sale process was producing marketing materials, specifically an A2 printed promotional banner poster and a downloadable ‘Homes for Sale’ Price List (in PDF format). To do this, they would work with a design agency every time they needed a new poster or make an update to the price list - a relatively frequent process that was time-consuming, costly and often incurred significant time delays.

We built a custom solution for each process that allowed their team to instantly generate a professionally designed and styled poster or price list PDF, giving them complete control over the process and saving them time, money and headaches. The solution requires no design tools or expertise, works instantaneously and has turned a manual, multi-step process into a simple automated solution - so they can focus on the stuff that really matters.

Over the years, Nero Motion have worked with us on an extensive list of successful outputs ranging from websites, digital advertising, video, design, marketing collateral and more. The team provide effective solutions and deliver innovative ideas. What feels like the impossible, the team make possible. They go above and beyond the task at hand and aren't afraid to think outside of the box - even when given tight deadlines!
They provide excellent customer service and are always very prompt with their responses which takes the stress away when you have multiple jobs on the go. We continue to be impressed with their professionalism and quality of work.

  • Debbie Chin & Marketing team
  • Senior Marketing Manager
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