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Bringing NBR's vision of an efficient and practical platform to life
The NBR site does a lot of heavy lifting, managing thousands of articles, users, comments and other data, and being updated and changed every single day. Their previous website, built on Drupal, was showing signs of significant strain, with major performance issues and significant limitations. NBR needed a lighter, faster and more flexible platform - and fast.
Underlying the technical architecture is a high performance, high availability LEMP stack (Linux, Nginx, MySQL, PHP) hosted in AWS cloud infrastructure. It makes use of a number of AWS services including Cloudfront CDN, WAF firewall, S3 and SQS in order to provide the speed, scalability, and resiliency necessary for a platform of NBR’s size and complexity.
As a news publication, NBR is in constant communication with their subscribers. As part of their new platform, we built a fully integrated system that allows their team to compose and send a stunning newsletter (eDM) with no design or technical expertise. They can define a headline, preview information, select any piece of pre-existing content (article, list or feature) which the system uses to automatically populate relevant fields in the email, select any additional content and even define when the email should be sent out - all without leaving the CMS. In doing so, they can turn what was once a laborious, manual process prone to errors into a streamlined flow that can be done with just a few clicks.
Behind the scenes, the email composer is integrated with their customer experience automation platform Active Campaign, which executes delivery and monitoring of the emails.
Expectations. The Collins dictionary defines them as “your strong hopes or beliefs that something will happen or that you will get something that you want.”
In creating a fresh, uncompromised web platform and app for NBR, Ale, Dwayne and the team at Nero Motion exceeded all hopes and expectations that Jackie, myself and fellow board members had, delivering intuitive design and functionality that now sets the bar for news websites on the international stage.
The result of Nero Motion’s passion, drive and thorough understanding of both our paid members and also our newsroom’s needs, saw the team deliver a website and app for members, like SpaceX is to astronauts.”
In fourteen years at the NBR, I have worked with many consultants and contractors, none as passionate or as innovative as Nero Motion. They are at one with us, and we with them.
