TraceMyEgg.co.nz connects consumers with the origin of their eggs.
A brainchild of the Egg Producers Federation of New Zealand (EPF), the Trace My Egg project aims to reinforce the industry’s commitment to world-class farming practices. To support this, we created tracemyegg.co.nz, an interactive platform allowing consumers to trace each egg back to the farm and even the specific chicken it came from.
Through clever use of Silverstripe CMS, CSS and Javascript, the site delivers information in an engaging manner, while the custom back-end enables the EPF team to manage farm and egg details efficiently.
Trace My Egg redefines farm-to-table, blending trust, transparency, and tech to create a connection between farmers and consumers.
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